luxury property

Marketing luxury real estate in a modern society

There is no doubt the manner in which real estate residential sales agencies market properties has drastically changed over the past few years. The inclusion of online property portals, digital media, property apps, drone photography etc. has transformed not only the practices but the approach too.

There is no part of the sector more influenced by these evolutionary changes than that of the luxury residential sales market. Especially in the City of Cape Town which has beome a high demand, great return property location we’ve continued to experience high activity and interest from out of province and internal buyers interested in purchasing Cape Town luxury properties.

As Cape Town’s demand continues to increase, recent information from FNB’s property barometers solidifies that, “In recent years, the Western Cape region has significantly outperformed the rest of South Africa when it comes to the strength of its housing market and average house price growth. The City of Cape Town Metro has been a key driver of the region’s overall house price growth.”

Furthermore FNB explains that in the 4th quarter of 2016, the City of Cape Town’s estimated average house price growth rate remained in double-digit territory to the tune of 13.2% year-on-year. On a quarter-on-quarter basis, the rate was 3%.

With many wealthy residential buyers coming from inland regions such as Gauteng and from across the shores one of the key drivers remains lifestyle. With this in mind real estate agents need to display luxury properties in a way that attracts buyers of luxury homes. At Harcourts Maynard Burgoyne we have been placed strategically in the upmarket communities of Bishop’s Court, Upper Constantia and surrounds for many years. We understand that as the market evolves we remain equipped to offer our luxury clients the necessary exposure to the identified markets. Our marketing strategies are fully integrated between traditional and digital marketing channels to ensure we’re able to very effectively target buyers from an array of demographic varients.

The Harcourts Maynard Burgoyne Luxury Property Selection (LPS) forms part of Harcourts International’s highly recognised LPS model that offers the luxury property owner with many added benefits. Give any of our office in Cape Town a call to enquire.

Denis Quayle
Principal at Harcourts Maynard Burgoyne